Fred is your family assistant. On WhatsApp.
No form, no app. Just message Fred.
Message Fred to Join the WaitlistWe're inviting families in small batches.
The invisible workload
Between a job and a household, you're holding hundreds of moving parts in your head — most of which never reach a calendar.
Three group chats, working out whose turn it is for snacks, what Friday needs, whether ballet's cancelled.
Six-month reminders, GP follow-ups, the optician — all living in your head, surfacing at the worst moments.
Five kit bags, three permission slips, a forgotten birthday present, a week you haven't looked at yet.
The person who remembers everything pays for it — in sleep, focus, patience.
You don't need another app to open. You need something that already knows your family, lives where you already chat, and quietly takes things off your plate.
How it works
You get a private WhatsApp number. Save it as a contact. That's the install — no app, no new inbox.
Tell it in plain English — kids, ages, terms, activities, who does what. Connect your calendar so it can see what's booked.
Forward the school email, snap the permission slip, leave a voice note, or just type. Ask what's on tomorrow. Fred tracks it, reminds you at the right moment, and keeps the calendar straight.
A typical exchange
What it handles
Forward the email. Photo the permission slip from the bottom of the bag. Leave a voice note on the school run. Fred reads it all and pulls out what matters.
The newsletters, the "bring a £2 coin", the deadline buried in paragraph four. Forward it; Fred extracts the dates and adds them.
Dentist, GP, optician, haircuts. Fred tracks who's due and nudges you the night before — "swim kit's in the dryer" — not a generic 8am alarm.
Who needs what kit, when. Pickups, clubs, swaps. A Sunday-night summary so the week doesn't ambush you.
INSET days, half terms, the long summer. Connect the school calendar and Fred flags the days school's shut and someone's meant to be working — before it's a 7am scramble.
Class birthday in two weeks? Flagged early — a plan, not a panic-buy at 8pm the night before.
A note on privacy
Fred is a private 1:1 chat. It doesn't post in your group threads, doesn't share with other families, and your messages don't train anyone's model. Ask it to forget anything, any time.
Common questions
Early testers this summer get to choose what it learns first, name the quirks, and lock in the founding-family rate before September.
Message Fred to start